I had not given much thought to how Valentine's Day is celebrated across the world, or even if it was considered a holiday in other parts of the world. For Valentine's Day this year, I received some chocolates, a sweater, and a movie, all from my loving mother :) Now for others, there was dinner and the movies and presents, and maybe even a kiss here and there, but for others who are not in a steady relationship or a relationship at all for that matter, Valentine's Day in the United States is just another way of saying "you're not loved." I'd rather refer to it as Single's Awareness Day though...but this is besides the point. The fact of the matter is, we as a society have created Valentine's Day to be a very important holiday in our community. From the generic Hallmark greeting cards to flowers and teddy bears, and even to over-dramatic commercials like the one below from Kay Jewelers (my sister and I mock this commercial every time it is shown on the television).
In America, we seem to get so caught up in the act of giving that we forget what the holiday is truly about. Valentine's day is just another "Hallmark holiday" here, whereas in other countries such as Norfolk, 'Jack Valentine' knocks on the door to bring children presents. I found this article on Wikipedia especially interesting about the different customs of Valentine's day in different societies throughout the world: Global Valentine's Day Customs
While we might find some of these customs obscure, it is because of ethnocentricity that we believe that we are right and others are wrong. Ethnocentrism is using our culture as the basis upon which we judge other cultures. While reading in class about the "Nacirema" and the "Rac", we were so quick to judge other cultures without putting ourselves in their shoes and understanding that what is normal to some cultures is not normal for us. After our teacher told us that "Nacirema" and "Rac" were "American" and "Car" spelled backwards, it made so much more sense, and I was appalled at how quickly I had judged another culture, when really it was my own culture. In the Nacirema article, the human body was discussed and it was obvious how much energy and time we spend perfecting our body. While I was reading the article under the perspective of "Nacirema", I was so confused as to why these people performed such obscure rituals, but after rereading it from the perspective of "American", I realized that things such as "the opulence of a house is often referred to in terms of the number of such ritual centers it possesses" was just like our culture where everything is about what you have and not who you are. From the "Rac" article, it was so intriguing to read "some people move their homes because the rac paths must be as straight as possible..." under the notion that racs were animals, but once I realized that they were talking about cars, it was so true! When the government wants to build or expand an expressway, under the constitution it has legal rights to cease the property owned by homeowners upon which it wishes to build. Therefore, we value our transportation more than we do our own homes.
Finally, in Sociology class today, we discussed values (the standards by which people define what is desirable or undesirable). What we value in society is not always what others value in their societies. Such is the case with the Yanomamo tribe. The Yanomamo Indians live in southern Venezuela in many different tribes scattered throughout the area. Anthropologist Napoleon Chagnon (referred to as Shaki by the Yanomamo), lived with the tribe for a year and a half, and described his initial experience as a culture shock (fundamentals of life learned no longer apply). Because of ethnocentrism, he immediately thought that the warring tribe was savage like. He described the people as being 'barbaric' and 'aggressive'. They believed that beating their wives was a sign of your aggressiveness and power, "Beating a wife with a club is considered to be an acceptable way of displaying ferocity...", whereas in the United States, beating your wife would put you in a courtroom being charged for battery, and spending years in a federal prison. Shaki also learned that Kaobawa (the headman of Upper Bisaasi-teri) had a wife who killed her newborn baby at birth because she thought that it would take away the nutrition of her other son from the milk. I believe this to be very similar to abortion because women decide to take the life of a child because it is unwanted, even though that child is still creation.
However, not everything that Shaki saw was different from our culture. For example, he noticed that the geographical locations of the cultures really played a role with how they acted. This is similar to the United States where Northerners are often much more fast-paced while Southerners act in a more leisurely fashion.
Shaki saw that the Indians were very manipulative, and would try to steal his food by threatening him. He didn't understand why he couldn't be friends and allies with the tribe...this calls for a musical break:
It wasn't until he realized that he had to adapt to the culture around him. Eventually he adapted to the culture of the Yamomamo and in doing so raised his own status. The people were more accepting of someone who was more like themselves. For example, Shaki set the Indians into the current to let them float away after they had stolen his palm boards to use as paddles for their canoes. Shaki writes, "whenever I took such action and defended my rights, I got along much better with the Yanomamo."
Finally, I noticed that something we take for granted is the use of names. Everyday we call someone by their first name to get their attention, but in the Yanomamo tribe, names are held sacred and are seldom used. No one uses the name of a deceased individual, and becomes very offended if the name is spoken. This created difficulty for Shaki because he wanted to trace the genealogy of the tribe. However, he became allies with Rerebawa through a common connection of being outsiders in the tribe. He learned much from Rerebawa about the history of the tribe.
We are very culturally different from many different countries, but we need to be accepting of each other and take part in 'cultural relativism', which is "not judging a culture, but trying to understand it on its own terms."


